WorldStar Winner: Hakutsuru Sake Ukiyo-E label box series

WINNERS 2026

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-The image and text displayed in the blue box have been provided directly by the applicant of WorldStar.
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-WPO and WorldStar do not assume any liability for the accuracy or content of the provided information.
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Hakutsuru Sake Ukiyo-E label box series

Company:

RENGO Co.,Ltd.

www.rengo.co.jp/

Country: Japan

Category: Non-Alcoholic Beverages

Using popular Ukiyo-E graphics, loved by people of all generations, we give appeal to the attractiveness of Japanese Sake as one aspect of Japanese culture to the world. The aim is to revitalize the culture of gift-giving and promote exports.

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Gift boxes can be lined up to create a large Ukiyo-E. This, coupled with the taste of the sake and storyline behind the characters featured on the gift boxes, makes for a simple yet striking shop front display.

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Category: SPECIAL AWARD - Marketing

Special Award: Silver Award

In the midst of sluggish sales of Japanese Sake, we created this box aiming to develop a new market that meets tourist demand for personalized gifts and souvenirs. The Ukiyo-E picture is completed when you line up the boxes. The outstanding appearance of the packaging in the shop front resulted in media exposure and sales far exceeding expectations. Sales floors for this product have expanded at mass retailers and airports, and it is also available for purchase online. The sales volume exceeded planned sales. This product is definitely contributing to reinvigoration of the Japanese Sake market.