Reversi Board
Country: Japan
Category: Point of Sale
We have developed a store sales promotion board that is printed on the inside of the outer box and used inside out to achieve zero waste and to reduce the efforts of in-store disposal operations.
①The cardboard stands are included in the folded flaps at both ends of the board, and the outer box can be transformed into a promotional board.
②The board has an increased warp strength by setting 15 mm frames on the top and bottom of the board.
③The board can be extended 150mm to the left and right. With these new specifications, it achieved
reduction by approximately 53% in amount of paper used, and 25% in transportation costs compared to current style.
The board extends 150mm to each side, and the size can be fixed by using double-sided tape.
By intentionally pasting another piece of tape diagonally over the double-sided tape, the release paper of the double-sided tape will not completely come off, which helps to accomplish zero waste when using the board. A cardboard stand and small POPs can be packed together.
Thick POPs can be stored inside the package as well. Both ends of the board are folded back to strengthen the board, and to prevent POP from being smashed during transportation.