Category: SPECIAL AWARD - Sustainability
Special Award: Silver Award
The bottle is made from 100% recycled PET which emit around 60% less CO2 than conventional petroleum-based PET bottles. The Coca-Cola system in Japan aims to achieve “2030 Packaging Vision” which include using sustainable materials in PET bottles of all products by 2025 and switching to 100% sustainable materials for all PET bottles by 2030. This product can accelerate our environmental target.
The bottle weight has been reduced to 21g from the original 23g. It is the lightest level of highly carbonated drink in Japan. Furthermore, it is label free.
This product can remove hassle to peel label off and promote recycling by enhancing separate collection.