WorldStar Winner: Nishimura’s Bolo with a Coloring Party Hat for Children’s Day

WINNERS 2022

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Nishimura’s Bolo with a Coloring Party Hat for Children’s Day

Company:

Rengo Co., Ltd. Nishimura Eisei Boro Honpo Co., Ltd.

www.rengo.co.jp/

Country: Japan

Category: Food

This is a small, special package of cookies with koinobori (carp-shaped streamers) motif used during "Tango no sekku," the traditional day to pray for the growth of children. As a day for children, we added a mechanism to the package so that children can better enjoy this day.

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The mechanism turns the protective package into a party hat which can be colored. In addition, we sought to generate buzz on social media with this "hat" that encourages customers to take photos of children.

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