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Dynamic Packaging Configuration (DPC) X Big Data
Company:
HelloFresh
Country: Germany
Category: E-Commerce
Dynamic Packaging Configuration is a digital tool that bundles data points from production, procurement, and logistics, then calculates and assigns the optimal packaging, specific to the customers’ unique orders, saving considerable amounts of raw material and reducing emissions in the delivery process. DPC has won the German Packaging Award 2021.
Through analyzing packaging size and volume utilization rates we identified that we sometimes ship too much air. This drove HelloFresh to move from our old model of effectively static to fully dynamic and flexible packaging configuration. The DPC calculates and assigns the best fitting transport packaging accommodating different ingredient’s volumetric.
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