Category: SPECIAL AWARD - Packaging that Saves Food
Special Award: Silver Award
The extended field of application of the innovative promotion box is as secondary packaging for diverse contents of the product groups such as frozen foods or beverages.
The ice jacket cools the food inside for several hours, completely independent of location or power supply, and helps to reduce food losses.
The packaging forms a sales-promoting unit with added value that is easy to transport from the store and is child's play to handle in its second use.
For this purpose, water is filled through an opening between the outer packaging and the separate inner compartment with the actual packaged goods and the package is then placed in the freezer compartment until it is completely frozen after a short time.
The contents have no direct contact with the ice to prevent them from freezing together and can therefore be easily removed individually.
The challenge was to achieve tightness against leakage of melt water even after the die cutting process despite the mono-material, to offer sufficient stability and to be able to handle runs of various quantities.
The jurors of the German Packaging Award were amazed that the solution worked.
Search applications at the patent office and store checks revealed: There is no solution on the market and no known prior art that offers the main features of the innovative submission.
The IceCoat packaging innovation is made of mono-material (cardboard) and does not require any thermoformed plastic parts/composite material for watertightness.
The sales-promoting fresh appearance of the packaging with its ice cubes motivates people to try it out and join in.
The contents have no direct contact with the ice to prevent them from freezing together and can therefore be conveniently removed individually; contents that are not removed continue to be cooled.
The packaging motivates to buy, to use the second use, to reuse, to save foodwaste and to return to the material cycle in the right way and encourages to reflect.