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IceCoat - Mini fridge without electricity
STREIFFGruppe - Sven Holger Streiff and Maik Bermeitinger
Country: Germany
Category: Beverages
The IceCoat combines in an innovative way sustainability, convenience, secondary use and reusability in a sales-packaging. This never before seen sales-promoting unit is made entirely of cardboard material, into which water is frozen to keep the packaged good cool for a while. This novelty is a front-runner for the WorldStar-award.
The packaging material of this innovation is not a conventional composite material with barrier coatings (PE-films), but a novel substrate with a plastic-free barrier for watertightness. The (folding) box contains an inner compartment with the packaged goods, which is surrounded by an ice jacket on five sides.