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Aquafresh / Dr.BEST plastic-free toothbrush packaging
Company:
Karl Knauer KG, GSK Consumer Health Care, M+C Schiffer
Country: Germany
Category: Health and Personal Care
The new packaging for the oral care brands Aquafresh and Dr.BEST is free of plastic and consists of sustainable and recycled materials. It features an innovative plant-based and consumer-friendly non-plastic window. The packaging can be completely disposed of in the paper bin without the need for separation.
By converting this toothbrush packaging to carton blister packaging, the company group will save over 444 tons of plastic annually.
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