WorldStar Winner: Wu Liquor

WINNERS 2014

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Wu Liquor

Company:

Shenzhen Bai Xinglong Creative Packing Design Co. Ltd.

Country: China

Category: Non-Alcoholic Beverages

The design aims to present the new image of Wu liquor, a name card of Gansu. It originates from territory of Wuwei on the Silk Road, which expresses new image of Gansu, and combines the culture of Western Xia, Dunhuang culture and Silk Road. The essence is zen with innovative design.

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Bottle is based on Western Xia culture in Dunhuang with philosophy of zen. The bottle surface adopts gold inlay enamel porcelain with a flying Apsaras image on. Dunhuang Buddhist text, Golden Light Sutra is also on it, which integrates culture of Wuwei. It approaches visual contrast with excellent design aesthetics.

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