Worldstar Winners 2020 - Luxury category

Company: 
SCG Packaging PLC.
Country: 
Thailand

Representing the Year of the Pig 2019, meaning growing prosperity, perfect health, and longevity in this auspicious Chinese fruit. The tray laid inside is specially designed to fit 4 pieces of orange. Additionally, this is easy for users to carry as it is interlocked when closed; this also reduces bag usage.
The auspicious orange box is decorated with pigs and lucky symbols of Chinese style such as water, wave and Meai flower, as well as Chinese words 新年快樂 (pronounced Xin Nian Kuai Le) meaning Happy New Year and 恭喜发财 (pronounced Gong Xi Fa Cai) meaning wish you all the best.

 

Company: 
Karl Knauer KG, elline Switzerland, Bakic Design GmbH
Country: 
Germany

A packaging concept in a class of its own: The luminous folding box comprises anti-aging products promising youthful, radiant skin – a perfect match for the brand “elline”, meaning “the shining one”. Users are also actively engaged as the wow moment, created by the lighting effect, starts upon opening.
The luminous packaging reinforces the anti-aging skincare range’s product promise and luxuriously presents its exclusivity. This means significant added value regarding increased attention and a guaranteed long-term advertising impact. Alongside the integrated lighting, embossing and laser punching ensure that the packaging design distinguishes itself from standard cosmetics packaging.

 

Company: 
Casa Granado
Country: 
Brazil

With Real line, Granado presents a tropical pattern that honors Brazilian flora and fauna, creating a different Christmas theme. Local plants and birds were hand-painted as well as typical fruits like coffee and guaraná, which completed the classic Christmas’s color chart with red and green.

Founded in 1870, Granado is a classic brand in Brazil. The new products align a contemporary design with the brand's history, presenting a tropical print without losing the identity of the design and style. The hand-painted illustrations contributed to the product sales success.

 

Company: 
PepsiCo Inc.
Country: 
USA

To celebrate 16 years of Pepsi and NFL partnership, PepsiCo developed a Limited-Edition Pepsi NFL Laces Can. Enthroned in a specially-designed custom carton, the Pepsi NFL Laces is textured and shaped to mimic the laces on an actual football to enhance the recipient’s sensory experience of the package.
This unique collectible can was awarded to delight 200 of the most passionate Pepsi fans and influencers. In less than a week, +97MM PR impressions were generated using #PEPSINFLLACESCAN. This can is an emotive take on football that invites recipients to hold, share and celebrate the novelty of this can.

 

Company: 
Packaging HUB (S) Pte Ltd
Country: 
Singapore

It radiates class and serious style. While the conventional purpose is to carry mooncakes as a gift, this one sits a cut above the rest. Thanks to its illuminating feature that brings out the gleam out of the rainbow foil boxes or any accessory one could think of displaying.

Company: 
MIRALLES CARTONAJES, S.A.
Country: 
Spain

The idea is a pack that simulates the English telephone box, and that this pack can also be reused, having a second use as a decorative lamp. We have added LED light at the bottom to enhance the bottle visibility and its own blue.
The result is a very attractive London cabin with a very suggestive light.

 

Company: 
Packaging HUB (S) Pte Ltd
Country: 
Singapore

The gift box is specially created for the holiday season, following the Luxury brand’s holiday campaign in stores. It’s all about vibrant, vivid, show-stopping colour. It promises to reinvent the holidays with the brand’s larger-than-life flair - and send a message of joy around the world.

Inspired by comic strip style, textures, layers, and, stunning saturated colours, it wows with an unexpected and innovative aesthetic.

 

Company: 
Casa Granado
Country: 
Brazil

Espetacular Parque Granado is inspired by the playful, colorful and joyful world of funfairs. The line evokes childhood, awakens the imagination and delights all ages. The old circus shows advertising posters compose the packaging design, building the identity of the line, which has thematic illustrations and vintage letterings.

The packaging is the central tool for building the story telling of the product. Composed of several items, the Cologne Kit, packed in a special box, has a special set and the circus characters to play with, while the Soap Kit comes with egg-shaped steel cans to collect.

 

The outer layer represents Chinese-styled window, making you feel like you are enjoying the beauty of moon through the window. The inner layer presents the stories telling of happiness under the Moon. When opened, there are 4 trays stacked as a tiffin carrier, filled with a mooncake in each tray.

Enjoy the Moon reflects the feeling of looking at the most beautiful full moon during a Mid Autumn festival through the windows with family and beloved ones. There is also a story about a rabbit and the Moon represented by the pattern on the packaging.

 

Company: 
Brasilata Embalagens Metálicas S/A
Country: 
Brazil

Chocolat du Jour was created as an Easter gift and deserved the ABRE Design Award for its distinctive shape, its unique airtight cover, direct Digital Print over steel sheet where each person wears the gift with their name printed on the packing, unprecedented and pioneering technology in Brazil.
Includes seasonal and religious festival gift packaging and high end products like perfume or jewellery that has the ability to "wow" the consumer.