SQUEEZABLE MASCARA CONTAINER

Category: 
Health & Personal Care
Company: 
AMOREPACIFIC R&D Center
Country: 
Korea (South)

It is the world's first mascara product that uses silicone tube shape, and it reduces the discarded mascara by increasing the product usage by 50%. It also enhances the seal to prevent drying of mascara, allowing it to be used like a new one throughout its lifetime.  

 I got the idea from a tubular ice cream and developed the world's first mascara container made of aluminum pouch with silicone as the outer container. This solves the problem that the mascara solution of high viscosity is stuck to the container and can not be used.