LUSH MAGIC CUBE BY BOXMART LIMITED

Category: 
Health & Personal Care
Company: 
BoxMart
Country: 
United Kingdom

A recyclable gift box for Lush demonstrating true packaging engineering by morphing into new shapes as it's folded and refolded to reveal a range of 8 products to the consumer. Once products are removed it becomes a unique keepsake box. Unique and innovative, it was a sell-out in many countries.    Taking inspiration from a Rubik's cube, the secret to its design lies in four pairs of interlocking compartments, each with a unique one-way locking tab. When interlocked in a specific order they create a never-ending, free-flowing design that, even when filled with products, holds its shape.