Cardboard Castle

Smurfit Kappa & Feedo
Czech Republic

E-tailer selling products for mums and babies wanted to increase customer loyalty. We went an extra-mile and created a CASTLE that inspires kids to explode their creativity and playfulness. Transport box into a toy – parcel with second life. Children end-users are now happier about the box than the content:-)    Safety way of assembling requires no knife or glue and there´s no risk of injury. The castle towers are shaped thanks to perforations on top flaps which don´t negatively affect the box stacking strength. Changing the material from double-wall to triple-wall the customer saves 9% of indirect costs.