Worldstar Winners 2020 - Marketing Award

PEPSI NFL LACES Can

Special award: 
Marketing Award
Award won: 
Gold
Company: 
PepsiCo Inc.
Country: 
USA

To celebrate 16 years of Pepsi and NFL partnership as well as Super Bowl LIII, PepsiCo Global Beverage Packaging R&D and PepsiCo Design & Innovation teams developed a limited-edition can that was launched the week leading up to the big game. This Limited-Edition Pepsi NFL Laces Can includes a decorative Pepsi can enthroned in a specially-designed custom carton. Inspired by a football, the Pepsi NFL Laces Can is textured and shaped to mimic the laces on an actual football in order to evoke excitement and enhance the recipient’s sensory experience of the package. This unique collectible can was awarded to delight 200 of the most passionate Pepsi fans and social media influencers. In less than a week, +97MM PR impressions were generated using #PEPSINFLLACESCAN. This can is an emotive take on football that invites recipients to hold, share and celebrate the novelty of this can.

O HUI DAY SHIELD SMART PUMPING FOUNDATION CUSHION

Special award: 
Marketing Award
Award won: 
Silver
Company: 
LG Household&Health Care
Country: 
Korea (South)

Smart Pumping Cushion is an innovative packaging for low viscous liquid foundations. It has a form and size that women can grasp easily with one hand. It maximizes convenience and portability by constructing an applicator(Puff) inside the container. In addition, the last residual amount after use is much less than that of conventional cushion compact containers. Anyone can easily complete makeup with just one pumping. Through a specially designed distribution flow path, the discharged contents are absorbed widely and evenly into the puff. Beautifully designed, the butterfly puff is more than twice as thick as conventional puffs, giving you a feeling of cushion. The contents are absorbed into the puff and transferred to the skin until the end of use with just one pumping

PACLOCK Bi-Fold Clamshell

Special award: 
Marketing Award
Award won: 
Bronze
Company: 
PLACON
Country: 
USA

The new bi-fold Pacific Lock Company (PACLOCK) clamshell package provides the consumer the ability to touch the product without risk of theft prior to purchase.
The open and fold back panel design gives PACLOCK 100% more marketing and graphics space to convey important product and brand information. The package was designed to allow the consumer to open and close the back panel to read and help better understand the product.