Worldstar Winners 2017 - Household category
The launch of UAU ACTIVE required the joint work of the agency, client and suppliers for over 2 years to get the expected result. The watchword here was PERFORMANCE, and both, shape and label, have highlighted this concept that besides cleaning, sells a modern visual as are consumer choices nowadays.
The previous printed corrugated box to pack 9kg of powder laundry detergent changed to an attractive and practical PE/PE laminated bag which, besides being completely recyclable, weights 85% less than the rigid box, which totals 1,230 tons/year of unused materials while eliminating +300 freight shipments/year and 10.9 tons of CO2.
New package enables shipping spray products leak free by mail! We developed a custom bayonet closure, with thicker induction seal for integrity applied with customized sealer. Sponges provide consumer value and support bottles in shipper eliminating separate dunnage. Plus no overbox and single trigger for 2 bottles means less waste.
By adopting a new inner fitting system between bottle and base closure, the weight of base closure can be reduced 15% compared to traditional. In order to refill comfortably, the spout is designed to be wide and the trouble the direction of spout changes with top closure can be resolved.
Common-designed Carton with Corrugated Cushion for 2 faucet models is used as transport packaging. The one-piece-folded cushion acts as a shock absorber and product fixture for excellent protection. This design successfully passed 80-cm drop test without any damage. It is also easy packing, handling, and storing.
Our cling film having a CO2 boundary layer is made of special antifog raw material. When it is used the water content of the packaged food reacts with the CO2, and H2CO3 forms and rises which is a natural microba killer (barrier), increasing the shelf life of the packaged product.
A unique development of a corrugated transit pack for safely mailing ceramic products within a case and fitment, incorporating a rubberised latex retainer. The design has reduced product damage by 100%. The crash-lock bottom and adhesive closure on the outer, enables fast ‘corner push’ assembly and very safe product security.
WPO selects winners in Bali, Indonesia
International Student Design Challenge
