IRVIERGO - CANDY

Category: 
Food
Company: 
PT.Bukit Muria Jaya
Country: 
Indonesia

IRVIERGo-Candy is a breakthrough for a sugar-free candy packaging. It amuses the consumer with an interesting opening and closing mechanism, which operated by moving the inner layer of the packaging using the thumb of the consumer, as well as using both hands.    

Aside from that, the character’s facial expression printed on the front cover can change when the layer slides up or down. Before eating the candy, the character’s facial expression is being portrayed as sad, yet after eating the candy, the character is being portrayed as happy.