Haldiram's Kesar Laddoo Pack

Category: 
Food
Company: 
Huhtamaki PPL Ltd.
Country: 
India

This is a novel packaging concept in the Indian sweets segment offering source reduction, improved shelf-display and product protection. Its flexible format offers consumer conveniences and encourages gifting.  

This standup pouch with an inner tray breaks clutter in the sweets segment, conventionally dominated by similar looking rigid packaging. It offers conveniences of light-weight, ease of opening and handling. High-fat content laddoos stay protected in premium embossed foil wraps that additionally lend a premium appeal.